Marketing Week 2014 – presentation links
For those who were at my Marketing Week 2014 presentation, Dumb Ways to Decide, below are the links if you want any more detail on the case studies.
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- Milgram’s shocking experiment
- Israeli Judges parole decisions
- Are you Dunder Mifflin in disguise
- KLF burns £1m
- Iridium Satellite phone
- Hoover Free Flights
- Gerald Ratner, The Sultan of Bling
- The Wisdom of Crowds (starts half way down the post)
- The 7 ways Google does decisions
- RIP: The pre-mortem technique