How much are your values worth?

Funny word, values. On one hand, it’s about the things we hold dearest, and our moral principles. On the other hand it can also have a meaning about money and the value of things. So I was asking [...]

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Bowing to peer pressure

We are all social animals. So it comes as no surprise that we often succumb to social pressure when making decisions. My favourite psychology experiment about this showed how people will say [...]

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Solving all the problems of marketing?

I’ve been at Mumbrella360 the last 2 days, the leading marketing and media conference. Here’s what people said. We need to be more brave, more trusting of our agency partners, achieve [...]

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Mumbrella360 presentation links

For those who were at my Mumbrella360 presentation, Dumb Ways to Decide, here are the links if you want any more detail on the case studies. Contact me for further details about how I can help [...]

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Charities: tough choices

I recently watched an interesting TED talk on redefining altruism. The key point was the sheer insanity of people in developed countries complaining about the economy and their biggest worry is [...]

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How does your brain make decisions?

When I was 18 I decided to study psychology, for a simple reason. I’d decided that the human brain was the most complex thing in the universe so I wanted to try and understand how it worked. Now, [...]

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