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Funny word, values. On one hand, it’s about the things we hold dearest, and our moral principles. On the other hand it can also have a meaning about money and the value of things. So I was asking [...]

4-from-four Here are the top 4 posts from from the last 4 weeks from X or Y founder Rob Pyne.

We are all social animals. So it comes as no surprise that we often succumb to social pressure when making decisions. My favourite psychology experiment about this showed how people will say [...]

Latest news   X or Y Founder Rob Pyne has been invited to speak at Ignite Sydney on Wednesday 7th August. The format is a 5 minute presentation, with the slides automatically advancing every [...]

Lately I’ve been using the word decision a lot, so I thought that today I’d go out and find what it really means, and where the word comes from. Here’s what I found.

What types of decision are hardest for sales people? What “thinking biases” can get in the way? Here are a few major types of financial decisions that get made in sales teams.

I’ve been at Mumbrella360 the last 2 days, the leading marketing and media conference. Here’s what people said. We need to be more brave, more trusting of our agency partners, achieve [...]

For those who were at my Mumbrella360 presentation, Dumb Ways to Decide, here are the links if you want any more detail on the case studies. Contact me for further details about how I can help [...]

I recently watched an interesting TED talk on redefining altruism. The key point was the sheer insanity of people in developed countries complaining about the economy and their biggest worry is [...]

When I was 18 I decided to study psychology, for a simple reason. I’d decided that the human brain was the most complex thing in the universe so I wanted to try and understand how it worked. Now, [...]