How to predict the future in 3 steps

One of the fascinating things that sets humans apart from all other animals is our ability to think about and predict the future. Our ability to imagine and make plans. But as betting companies [...]

FIA Conference – Links

For those who attended my presentation today at the Fundraising Institute of Australia (FIA) conference, here are the links to the research used in the talk. Feel free to use them to help you [...]

The 4 villains of decision making

In my career in marketing strategy, I’ve seen some crazy decisions get made. Particularly when it comes to picking creative ideas. How do ads like this get chosen above other options in a [...]