Decision making under extreme pressure
The most startling experiment I know is the Milgram experiment of 1961, demonstrating that 65% of people could kill someone by repeatedly administering electric shocks – if they are influenced by an authority figure insisting they must keep on doing it. I normally work with personal and corporate decisions, including high pressure decisions. But this unique study sheds light on how decision making under extreme pressure can create a clash of values: when “obey authority” and “be nice to people” collided, there was only one winner. And it wasn’t pretty.
Posted by Rob Pyne