Nudge Theory and Charity – presentation links
For those who attended my presentation today on the Nudge theory and Charity, I hope you found it valuable. Here are the links to some of the research used in the talk. Feel free to use them to help you understand your donors and their behaviour better.
Over-arching studies of charitable behaviour & behaviour change
- The UK Behavioural Insights Team Report into Charitable Giving
- The UK Govt paper on behavioural change
- Blackbaud’s State of Australian Giving report
- Blackbaud’s Donor perspectives report, why do people give?
- Charities Aid Foundation’s World Giving report shows that Australia is the joint most “giving-est” country
Individual cases and examples
- Laziness: Organ donation and default options
- Frames: stories vs statistics
- Time: Give more tomorrow, also see the UK Report into Charitable Giving
- Relativity: Optimizing donation grids
- Play: Crowdrise Impact Points
- Social norms: the legacy example and the reciprocal giving / personalisation example are in the UK Report into Charitable Giving
- The invisible gorilla video
- How gamification works for good causes
- The speed camera lottery video
- A study showing nfp websites are harder to transact on
Books I recommend in this area (broadly about how people really make decisions)
- Nudge by Thaler & Sunstein
- Predictably Irrational by Dan Ariely
- The Invisible Gorilla by Chabris & Simons
- Thinking Fast & Slow by Kahneman
- Decisive by the Heath Brothers
If you want to hear more around this area, and around the psychology of decisions, send me an email to rob@xorydecisions.com, sign up to my blog (box on the right), or follow me on twitter.
Posted by Rob Pyne