Nudge Theory and Charity – presentation links

 In Decision-making, Insights, Not for profit, Realizer Blog, Science, Speaking

For those who attended my presentation today on the Nudge theory and Charity, I hope you found it valuable. Here are the links to some of the research used in the talk. Feel free to use them to help you understand your donors and their behaviour better.

Over-arching studies of charitable behaviour & behaviour change

Individual cases and examples

Books I recommend in this area (broadly about how people really make decisions)

  • Nudge by Thaler & Sunstein
  • Predictably Irrational by Dan Ariely
  • The Invisible Gorilla by Chabris & Simons
  • Thinking Fast & Slow by Kahneman
  • Decisive by the Heath Brothers

If you want to hear more around this area, and around the psychology of decisions, send me an email to, sign up to my blog (box on the right), or follow me on twitter.

Posted by Rob Pyne