How does your brain make decisions?

When I was 18 I decided to study psychology, for a simple reason. I’d decided that the human brain was the most complex thing in the universe so I wanted to try and understand how it worked. Now, [...]

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The 7 ways Google does decisions

Most of us know the rough outline of the Google story, from garage to world beater. But do you know how they made the key decisions in their business? It turns out that they have 7 key factors [...]

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4 decision making tips for start ups

Here are my top 4 decision making tools and tips for starting a business. The decisions you make at the outset are often crucial. How you make these decisions can make a big difference to your [...]

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Dumb Ways to Decide: Ideas Decisions

Have you ever thought about the way ideas live and die in creative industries like marketing? How do some toe-curlingly terrible ideas see the cold light of day? Who decides which ideas are good [...]

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Would you hire the Sultan of Bling?

Gerald Ratner, the so-called Sultan of Bling, single-handedly destroyed £500m of shareholder value in his jewellery company with one ill-advised comment during a speech to a director’s conference [...]

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Imagine your own failure

It’s amazingly useful to imagine your own failure. I invited 3 trusted advisers round for dinner tonight to show them my business plan for X or Y, and for them to imagine that we were a year in [...]

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Sucked in: Hoover loses £50m

In 1992 a bizarre chain of events unfolded culminating in Hoover, the vacuum cleaning manufacturer, losing £50m, 3 key executives being fired, the UK’s biggest consumer scandal in 25 years, and [...]

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