Top tips for choosing baby names

Dear William and Kate While personally I am no more interested in your new baby than any of the other million babies born yesterday, I am interested in how people choose names for their new [...]

Read More

Decision making under extreme pressure

The most startling experiment I know is the Milgram experiment of 1961, demonstrating that 65% of people could kill someone by repeatedly administering electric shocks – if they are [...]

Read More

Dumb Ways to Decide?…Money Decisions

When it comes to making decisions, you’d think that financial decisions would be easiest because they are so quantifiable. Not so. Here are 5 areas where you need to watch out for your own [...]

Read More

4 decision making tips for start ups

Here are my top 4 decision making tools and tips for starting a business. The decisions you make at the outset are often crucial. How you make these decisions can make a big difference to your [...]

Read More

Dumb Ways to Decide: Ideas Decisions

Have you ever thought about the way ideas live and die in creative industries like marketing? How do some toe-curlingly terrible ideas see the cold light of day? Who decides which ideas are good [...]

Read More

Would you hire the Sultan of Bling?

Gerald Ratner, the so-called Sultan of Bling, single-handedly destroyed £500m of shareholder value in his jewellery company with one ill-advised comment during a speech to a director’s conference [...]

Read More

Imagine your own failure

It’s amazingly useful to imagine your own failure. I invited 3 trusted advisers round for dinner tonight to show them my business plan for X or Y, and for them to imagine that we were a year in [...]

Read More