4 decision making tips for start ups

Here are my top 4 decision making tools and tips for starting a business. The decisions you make at the outset are often crucial. How you make these decisions can make a big difference to your [...]

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Dumb Ways to Decide: Ideas Decisions

Have you ever thought about the way ideas live and die in creative industries like marketing? How do some toe-curlingly terrible ideas see the cold light of day? Who decides which ideas are good [...]

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Would you hire the Sultan of Bling?

Gerald Ratner, the so-called Sultan of Bling, single-handedly destroyed £500m of shareholder value in his jewellery company with one ill-advised comment during a speech to a director’s conference [...]

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Imagine your own failure

It’s amazingly useful to imagine your own failure. I invited 3 trusted advisers round for dinner tonight to show them my business plan for X or Y, and for them to imagine that we were a year in [...]

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Sucked in: Hoover loses £50m

In 1992 a bizarre chain of events unfolded culminating in Hoover, the vacuum cleaning manufacturer, losing £50m, 3 key executives being fired, the UK’s biggest consumer scandal in 25 years, and [...]

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Adventures in hairlessness

As the barber held the clippers above the middle of my head, ready to shave a grade 1 stripe down the middle, he said “are you sure?”

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