Marketing Week 2014 – presentation links

For those who were at my Marketing Week 2014 presentation, Dumb Ways to Decide, below are the links if you want any more detail on the case studies. Contact me for further details about how I can [...]

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Courageous Decisions: Why bother?

Want to know why we make courageous decisions, and how to do it better? Watch this short video of X or Y founder Rob Pyne enlightening a room full of CEOs and business owners… [...]

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The decision zoo

Making group decisions can be a bit like being in a zoo sometimes. Here are some of the animals you might meet.

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Solving all the problems of marketing?

I’ve been at Mumbrella360 the last 2 days, the leading marketing and media conference. Here’s what people said. We need to be more brave, more trusting of our agency partners, achieve [...]

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Mumbrella360 presentation links

For those who were at my Mumbrella360 presentation, Dumb Ways to Decide, here are the links if you want any more detail on the case studies. Contact me for further details about how I can help [...]

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Charities: tough choices

I recently watched an interesting TED talk on redefining altruism. The key point was the sheer insanity of people in developed countries complaining about the economy and their biggest worry is [...]

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The 7 ways Google does decisions

Most of us know the rough outline of the Google story, from garage to world beater. But do you know how they made the key decisions in their business? It turns out that they have 7 key factors [...]

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Dumb Ways to Decide?…Money Decisions

When it comes to making decisions, you’d think that financial decisions would be easiest because they are so quantifiable. Not so. Here are 5 areas where you need to watch out for your own [...]

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