Dumb Ways to Decide: Ideas Decisions

Have you ever thought about the way ideas live and die in creative industries like marketing? How do some toe-curlingly terrible ideas see the cold light of day? Who decides which ideas are good [...]

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Would you hire the Sultan of Bling?

Gerald Ratner, the so-called Sultan of Bling, single-handedly destroyed £500m of shareholder value in his jewellery company with one ill-advised comment during a speech to a director’s conference [...]

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