Sucked in: Hoover loses £50m In 1992 a bizarre chain of events unfolded culminating in Hoover, the vacuum cleaning manufacturer, losing £50m, 3 key executives being fired, the UK’s biggest consumer scandal in 25 years, and [...] Read More
Iridium: How to turn $6bn into $25m in 9 months The iridium satellite phone launch is a case study of how to turn $6bn into $25m in 9 months, using poor decision making. Read More